Even though the United States are by far the biggest market when it comes to the eSports industry, there is also another region that is coming very close to the United States and that is Asia and especially China. eSports in Asia have reached the level so big that many people involved with the eSports industry in this region have gained a superstar status.
One fact that indicates the level of development and popularity of eSports in Asia is the fact that the biggest Web company in China, Alibaba, has announced that it will be organizing the AliSports World Electronic Sports Games and they characterized it as the highest paying eSports tournament in the world. More than 1,200 events will be organized in the cities all over China and the awards will be counted in millions of dollars.
Another strong Asian player in the eSports global stage is South Korea where professional video gaming has become almost a national sport. Millions and millions of South Koreans sit in front of their TVs or laptops and watch many different Asian eSports events all over the country. The players have almost a cult status and they are able to earn millions in one tournament. Furthermore, eSports players in South Korea have become a very desirable marketing strategy for some of the biggest companies in the entire Asia. With the following of millions, Asian eSports players have become very influential all over the world.