Riot Games is investing massively in its College League of Legends series, which should take off in 2018. The video game developer is running many professional competitions, with millions of dollars being awarded every year. While it supports eSports professionals, it also pays attention to the young generation of players. By doing so, the company hopes to ensure of flux of players to competitive LoL.
In 2018, the company will rebrand its collegiate eSports framework and the new tournament will no longer be called ULOL. There is already immense interest for this event, with nearly 300 teams confirmed and many more are expected to sign up next year. College League of Legends series will be played using a new format and schools with similar records will be paired up.
A More Balanced and Competitive Series
Not only the name of the competition will change but also its format, so players have good reasons to be optimistic. The most successful players will be able to use this tournament as a springboard to professional status. There are already major organizations keeping a close eye on college tournaments for video games, hoping to identify and recruit new talent.
The College League of Legends series is not going to be monetized by Riot through tournaments or other media-exclusive rights deals. All these changes signal the company’s interest to pay more attention to what happens on campuses. Many students are already playing the popular MOBA game and in the wake of these changes, more are expected to pick up the mouse and keyboard and aspire for glory.